COCOTURE is a luxury brand serving tasteful treats to chocolate aficionados. The brand offers a wide variety of the most exclusive chocolates money can buy. Sourzing’s challenge was to create packaging that emphasized the idea and recipe behind the individual COCOTURE series. Packaging would have to allow the audience to distinguish the various chocolate series from each other without jeopardizing the visual identity of the brand as a whole.
The mission was accomplished by using a multitude of different materials and colors that still bind together through the shape and function of the packaging – and not least, through the beautiful logo in its very distinctive size, placing and embossment.
These days COCOTURE is a flourishing brand experiencing an impressive growth. Sourzing has been the brand’s strategic partner and sole supplier of packaging since 2011.
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