Impeccable yet unpretentious, minimalistic, refined with a touch of vintage, the classic DANIEL WELLINGTON (DW) watch with interchangeable straps truly has wide-ranging appeal.

Sourzing’s job was to develop and produce DANIEL WELLINGTON’s range of furniture & accessories. All of it is now implemented at retailers worldwide. We are talking about 100% DW branded stores, shop-in-shop solutions and standalone window displays.

Sourzing created DW’s solution in cooperation with representatives from the watchmaker and their design agency. Like a contractor in the construction industry, Sourzing delivered inputs on materials, lighting and design – and adjusted to comply with best practice of the trade.

In addition, DW decided to use Sourzing as partner on distribution. From our Chinese and European warehouses, Sourzing performs stock management, billing and distribution of DW’s POS material to retailers around the world.