LAKRIDSERIET mixes gourmet chocolate with literally the finest liquorice the planet has to offer. They also make their very own gelatin and gluten free fruitgum. This is connoisseur candy for the most exclusive snack adventures. Of course a luxury product this promising needs fine packaging to match.
To affirm LAKRISERIETS product concept, Sourzing delivered a series of boxes in a fine quality to pair the flavors of initially eight cities around the world. Dubai, Mexico City, London and Copenhagen are among them. Sourzing produced matching gift bags along with an eye-catching display for in-store presentation. Keywords are simplicity, smart facing and an international demeanor, which are symbolized, among others, by the multicolored “Gerhard Richter”-like lines used in the brands visual ID.
Sourzing worked with us from the very outset of our packaging concept development. They didn’t cut corners, they stuck with us until we were completely satisfied with the solution. That and the finished product was very rewarding to us, says co-founder Martin Brinch from LAKRIDSERIET.
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