Customized Retail Solutions

  • Showcases
  • Displays
  • Shop-in-shop
  • Watches & Jewelry

Qualify for the Finest Space in any Outlet

There are quite a few advantages to effective retail display. Some have to do with consumer behavior. In a world of nearly unlimited selections of goods, our purchases are increasingly governed by impulse. If you know how to grab the attention of people and present your product in a tempting light, research shows that people will buy, though they did not plan to do so prior to entering the outlet.

At Sourzing we are experts in conceiving and manufacturing elegant and mind capturing displays, POP and POS props, fixtures and shop-in-shops. Through the years, we have helped established as well as upcoming brands intrigue potential customers with our retail display solutions. We assist in every aspect of the development – from concept to the finished display – through the whole process or at the stages where you need a hand from professionals.

Refine the display of your products and brand and qualify for the finest space in any outlet. Hear how.

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Facts on POS / POP / Retail Display Solutions

A well-crafted retail display solution advertises your product as well as your brand at the end of the customer journey. There are barriers to the audience’s attention here that you have to break through to move your goods, but also favorable conditions for actually making sales.

Learn more about the research conducted in Harvard Business School and POPAI, the Global Association for Marketing at Retail.

Barriers

  • According to Harvard Business School professor Clayton Christensen there are around 30.000 new consumer products (SKUs) introduced every year. Sadly 95% fail.
  • Consumers are hit with 3,000 messages every day from different sorts of marketing channels.
  • You have 3 seconds to grab the attention and make an impact on in-store audience.

Shopper’s behavior (favorable conditions)

  • 82% of mass merchant purchase decisions that regards the individual item of a certain brand are made in-store
  • 34% of the shoppers reported that they do not use a shopping list, while 47% rely on a mental list
  • Only 21% of shoppers use circulars and 18% use newspapers or mailers to preplan the shopping trip
  • 62% of the shoppers in the study picked up items on impulse during their trip
  • 16% of these unplanned purchases were driven by a display the shopper saw while shopping
  • Women were slightly less likely to make specifically planned purchases at 18% vs. men at 24%

“Today, the results support that retailers and brands have more opportunity to capture the decision of mass merchant shoppers in the store, because more of these channel shoppers are walking in without a list”. says Richard Winter, president of POPAI (Point-of-Purchase Advertising International).

Customized Retail Solutions

Showcases

Stylish Glass Showcases and Display Cabinets.

Customized Retail Solutions

Displays

Steal the floor. Attract your target audience on an emotional level.

Customized Retail Solutions

Shop in shop

Be flexible - display with beauty, integrity and high efficiency in whatever space you conquer.

Customized Retail Solutions

Watches & Jewelry

We render your brand and product design in a display that actually moves your merchandise.

Sourzing cases

Take a closer look at how we have assisted companies in your line of business.

Customized Retail Solutions

COPENHAGEN WATCH GROUP

POS that creates a mental connection to the genius architect and designer, Arne Jacobsen.

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Customized Retail Solutions

BERING

POS materials for Worldwide-recognized watch brand BERING.

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Customized Retail Solutions

DANIEL WELLINGTON

The job was to build Daniel Wellington's shop-in-shop solution...

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Customized Retail Solutions

DULONG FINE JEWELRY

The challenge was to extend the DULONG philosophy to product packaging.

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Customized Retail Solutions

OBAKU

“We are delighted to have Sourzing as the sole supplier of all our POS” says Brand Director.

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